Up
next 'YouTube' of video games MICROSOFT RELEASES TOOLS TO ENCOURAGE HOME CREATORS
OF GAMES FOR XBOX 360 CONSOLE Microsoft hopes to recruit future
video game developers by making it possible for just about anybody, working from
their home PC, to create games for the Xbox 360 video game console. The
company is announcing today that it will make available a stripped-down version
of its game development tools for $99. The XNA Game Studio Express software will
have everything someone needs to make a working video game. Peter Moore,
head of the games business at Microsoft, said the company wants to encourage high
school students and others to make their own games the way that YouTube encourages
consumers to create their own videos. "We need to develop the YouTube of games," he said.
"With YouTube, the tool is a video camera. In this case, it is tools for
making games." The strategy is part of a plan to make the Xbox 360
more attractive by putting consumers in control of the content, much the way that
consumers are taking to grass-roots entertainment on YouTube or on their iPods. And
the strategy is consistent with Microsoft's overall plan in the console business.
It wants to make the Xbox 360 the easiest platform to develop games for. It thus
hopes to attract the best game developers to its side so that it will have better
games than rivals Sony and Nintendo. But Microsoft doesn't expect to win
the console war simply because of this move. Moore says that for the long term,
Microsoft wants to recruit more talent to the industry so that it can broaden
the reach of video games for the masses. Microsoft has released its XNA
tools for professional game developers as part of this effort. Those tools cost
thousands of dollars, but the subset of tools in the $99 XNA Game Studio Express
kit will be more limited. With the tools, gamers can create their own games
on Windows PCs and uploaded them into Microsoft's Xbox Live network, which could
theoretically sell them to console gamers via download. Moore said that game creators
could share their work with others, for free or for purchase. "We're
very excited to enable game development at the consumer and hobbyist level,"
said Moore. "For $99, you can create Xbox 360 games. My dream is that a high
school student will get a royalty check from Microsoft some day for a game that
sells on Xbox Live." Game developers and university educators who teach
game development are excited about the new program. Ten universities with video-game
degree programs have signed on to get the tools. At the Georgia Institute
of Technology, students in game development are asked to create their own games
as part of the curriculum. But they often have to create and learn new tools in
order to do so. "The fact that it will be financially viable for us
to equip a lab with development work stations and consoles, and also be financially
viable for many of our students to buy their own setup, is fabulous," said
Blair MacIntyre, an associate professor at the institute's college of computing. The
news is also welcome among smaller developers. "Microsoft is opening
up great new possibilities for game developers," said Josh Williams, chief
executive of GarageGames, a small game publisher in Eugene, Ore., that will provide
some of the tools Microsoft will use in the XNA software. |